Twitter Moments: #SummerStartsNow

Memorial Day 2016

Associate Producer - Responsible for concept, creative development copywriting, partner coordination, asset curation

As featured in Twitter Passport for Travel + Leisure, Tweet of the Week, June 2, 2016:

Fun in the Sun with @VISITFLORIDA's #SummerStartsNow

Strategy

Just as spring turned to summer and people nationwide enjoyed their three-day weekend, VISIT FLORIDA and their partners rallied users around the #SummerStartsNow hashtag.

By creating a comprehensive and dynamic user experience through Twitter Moments, a Promoted Trend, and Promoted Tweets + GIFs, the brand created massive brand awareness while simultaneously driving engagement and user-generated content.

Reasons for Success

  • Twitter Moment provided users an integrated storytelling experience by weaving together content from multiple partners, enticing people to visit Florida this summer. 
  • Trend takeover drove huge amounts of user-generated content around the VISIT FLORIDA branded #SummerStartsNow hashtag.
  • Clear call-to-action and highly shareable creative resulted in strong earned media.