Twitter Moments: #SummerStartsNow
Memorial Day 2016
Associate Producer - Responsible for concept, creative development copywriting, partner coordination, asset curation
As featured in Twitter Passport for Travel + Leisure, Tweet of the Week, June 2, 2016:
Fun in the Sun with @VISITFLORIDA's #SummerStartsNow
Just as spring turned to summer and people nationwide enjoyed their three-day weekend, VISIT FLORIDA and their partners rallied users around the #SummerStartsNow hashtag.
By creating a comprehensive and dynamic user experience through Twitter Moments, a Promoted Trend, and Promoted Tweets + GIFs, the brand created massive brand awareness while simultaneously driving engagement and user-generated content.
Reasons for Success
- Twitter Moment provided users an integrated storytelling experience by weaving together content from multiple partners, enticing people to visit Florida this summer.
- Trend takeover drove huge amounts of user-generated content around the VISIT FLORIDA branded #SummerStartsNow hashtag.
- Clear call-to-action and highly shareable creative resulted in strong earned media.