VISIT FLORIDA Bowl Series Sponsorship
Art Director and Copywriter for VISIT FLORIDA
With Florida host to eight bowl games during the 2015 college football season, VISIT FLORIDA teamed up with each bowl to encourage fans coming to Florida for the game to stay a few extra days and play in the Sunshine State.
The campaign consisted of various traditional and digital media elements and in-stadium branding. For print, VISIT FLORIDA needed to create an ad with the "Come to watch, stay to play" messaging for several bowl publications to be distributed at various colleges across the country prior to the game. I was responsible for the art direction and copy for the ad, choosing the best image to reflect our brand for the audience and writing the headline and supporting copy.
Each bowl drove traffic from their websites to our designated VISIT FLORIDA bowl game landing page, requiring the need for digital banner creative. I again was responsible for creative direction of these assets, writing the headline and selecting the image that best reflected our brand.
Example of print creative:
Example of digital creative: